Practice Marketing
Do You Need Mission and Vision Statements?
If you’re old enough to remember, back in the late ’90’s every public corporation had to have Mission and Vision Statements. It was all the rage and most of them were crap. They were either outsourced to some 3rd-party PR firm or developed by an in-house committee and they sounded like it (“a camel is…
Read MoreWhat is Therapy?
This week a client asked one of my associates, “what’s therapy?” When she told me that my initial thought was, “it’s therapy, what do you mean, “what’s therapy?”. But then I gave it some thought and began to wonder what might prompt such a question from a non-counselor. Like a lot of businesses it’s easy…
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