Posts by Phillip Crum
Showing Up in Google on Page 1
Was asked a very good question about showing up in Google on Page 1 last week and so I thought I’d address that directly in some detail. Let me give you a list of things that are working against you as a small business then I’ll give you a focused solution that’s fairly easy to…
Read MoreDo You Need Mission and Vision Statements?
If you’re old enough to remember, back in the late ’90’s every public corporation had to have Mission and Vision Statements. It was all the rage and most of them were crap. They were either outsourced to some 3rd-party PR firm or developed by an in-house committee and they sounded like it (“a camel is…
Read MoreThe War on Reason-Part 7
Post-modernism began its take-over of the universities in the late ’50s and have had almost 70 years now to commandeer the liberal arts colleges. This is where they recruit and train their ranks of indoctrinated believers and send them out into every conceivable corner of our nation, including our profession. I keep a diagram, which…
Read MoreThe War on Reason-Part 6
There are at least 3 major, systemic pathways that are negatively influencing and impacting our profession: Academia via the Post-Modernism/Woke movement, Big Pharma, and Big Finance. In this post, the 6th in a series of 7, we will address the first leg of that trifecta, how the Post-Modern/Woke culture has invaded our profession through Academia.…
Read MoreThe War on Reason-Part 4
The table that follows lists two schools of thought you need to understand for our next segment: Modernism, which is what built America, and Post-Modernism, or Woke as it’s called now. The main pillars of each camp are listed below. The tenets of Modernism are listed on the left-side of the table, and how Woke-ism…
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